China is the new key market - The strategy for conquering the Chinese public this season has moved to the front rows of the catwalk shows: Chinese celebrities are ever more present alongside top buyers and the editors of the most famous magazines in the world.The actress Yuanyuan Gao was at the Max Mara show during Milan Fashion Week, while in October Zhou Xun – Karl Lagerfeld has called her “a mélange between a young Coco Chanel and Zizi Jeanmaire” – was in the front row of the Chanel show.
Last March, in Paris, Louis Vuitton hosted Fan Bingbing in the front row at its show. The actress then wore an Louis Vuitton outfit at Cannes 2011 for the galà Amfar.
We wait to see how many celebs will be arriving from the Far East to be present at Paris Fashion Week, which opened today.
Source:Vogue.it - Marta Casadei
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"China in the Front Row"
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